"Indiana Jones: Dial of Destiny" & the Failure of the Summer Box Office

Plus thoughts on the strikes and more creatives need to know!

Happy post-4th everyone! How’s your summer going? I’ve decided this will be a summer of writing. The only thing you can control is what’s on the page.

TALK OF THE TOWN FOR CREATIVES

Here’s some news popping up this week for creatives to have on their radar. I’ll be writing another post later this week about AI use for writers, as I’ve been seeing more posts about folks using it for copywriting and editorial and more.

I’ll let you know why I think this is a dangerous trend to avoid, both for practical reasons like IP protection and because it puts human writers out of work.

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SAG PUSHES DEADLINE

Been an interesting 2023 so far. The strikes drag on. SAG/AFTRA pushed their negotiating deadline, so everything remains in limbo waiting for the outcome of these talks and if they get a new deal—or join the writers on the picket lines.

SUMMER BOX OFFICE PANIC

The summer box office is setting off panic in Hollywood.

A lot is being made of this trend with hot takes and meta-analyses. I have an interesting Twitter thread that just went LIVE about some of the underlying reasons. Something I think nobody is talking about is the death of VHS/DVD and licensing and how that’s putting huge pressure on these SHORT theatrical runs.